In November 2015, Kier Construction partnered with Newquay Tretherras Sixth Form Students to launch and exciting new project that aimed to promote the construction industry in schools.
Since then, the Sixth Form Business Students have been working alongside Kier, putting together a marketing strategy for their Adopt A School scheme. They also meet with Newquay Junior Academy to gain an insight into the requirements of primary schools. The meeting gave the A Level Business Students an insight into the primary curriculum, as well as how the scheme needs to be designed to fulfill educational benefit.
Assistant Headteacher at Newquay Junior Mrs Sian Nicholls commented, “It was a great opportunity to sit down with the Newquay Tretherras Year 13 students and look at how we bring construction into primary schools through design and technology. The project sounds exciting and worthwhile and we really look forward to working within them to make this project a success.”
Meeting with Kier on 7th January, students had the opportunity to get feedback from Kier representatives on some of the ideas that they have come up with so far.
Kier Project Skills Co-ordinator Paul Nicholls commented, “It was great to see the amount of effort the students have put into their work so far. Their enthusiasm was clear for all to see.”
The meeting was also designed to include a workshop on how they can appeal to the specific segments of the market particularly the ones they are looking to attract. Lead by marketing professionals, the students discussed branding and determined their customer base by creating mood boards in relation to specific brands and age groups.
Kate Ellis Kier Publicity and Corporate Responsibility Manager along with Dawn Hapgood, Graphic Designer added, “It was a real pleasure working with the group. They had taken our brief and interpreted it their own way, to create unique ideas that we can use for the Adopt a School campaign”.
Mr Dave Nicholls, Lead Teacher of Applied Learning and Business Studies at Newquay Tretherras explained, “The Kier project has been exciting from the word go, but seeing it come together as it is, really is a special opportunity. The Newquay Tretherras Sixth Form Business Students have demonstrated how able they are when it comes to business and their ideas really are phenomenal. I can’t wait to see the final project when they present on the 10th of March.”
The work the students are creating is also being used to complete their Marketing Strategy coursework, a requirement in their A2 Business course. Normally this unit is theory based but being a live project has made it of enormous benefit to the students.
The students now have until the 10th of March 2016, to put together their final pitches for their marketing strategy. They will then present to a panel of judges including representatives from Newquay Tretherras, Kier, and Constructing Excellence South West. A final judgment will be made before rolling the scheme out locally, and eventually nationally.